Where the Value hides in Marketing.
Product copy per channel, the asset hunt, proof nobody wrote down.
Hold these three questions in your head while you read.
- How often does this happen? Per day, per week, per month.
- How long does it take each time, including the interruptions around it?
- What did the last mistake in this process cost, in money, in rework, or in a customer's patience?
You answer them in your head. That is the whole exercise.
Every product needs its words, per shop, per channel, per language, and every word is typed by someone.
- Product descriptions written per SKU, per channel, per language
- Specifications copied from supplier sheets
- Descriptions drifting apart between shop and catalogue
- Translations waiting in a colleague's queue
- New items launched with placeholder text
How many items are waiting for content right now?
The logo in the right format, the photo in high resolution, the current brochure: all exist, somewhere.
- Assets and documents nobody can find when needed
- Final_final_v3 chosen by best guess
- The photo re-bought because the file was lost
- Old versions circulating after the update
- A shared drive only one person can navigate
How long did the last asset hunt take?
The month ends and the numbers are gathered by hand from every channel into one deck nobody enjoys making.
- Performance reports assembled manually every month
- Figures pasted from five sources into one file
- Charts rebuilt instead of refreshed
- The deck finished the night before the review
- Metrics whose definitions differ by slide
How many hours does the monthly report take to assemble?
The delighted customer said it out loud, once, in a call, and no one wrote it down.
- The case study everyone agreed to write, still unwritten
- Praise buried in email threads
- The webinar recorded once and never reused
- Reviews nobody asked satisfied customers for
- Numbers from delivered projects never collected
How many happy customers gave you usable proof last year?
The campaign worked, the form was filled, and the enquiry aged in an inbox while the interest cooled.
- Form fills answered days later
- Leads passed to sales without context
- Event contacts typed up weeks after the event
- No agreement on which enquiries counted
- The campaign judged without knowing what closed
How many enquiries last quarter waited more than a day?
If one of these hit a nerve, that’s your process. Bring it to the call and we’ll tell you within 30 minutes whether it’s worth pursuing, and what it would have to deliver to be worth it.
Find out if it’s worth it